ITEM MEDIA BLOG

Engineering the Conversation

Qualifying Leads Through Subject Matter Expertise

Miss the live presentation? Watch the recording today! As a technical industry marketer, you’re challenged to not only connect with your audience, but to do so while relaying highly complex information. Alongside your product or service, your Subject Matter Experts...

Are You Generating Leads or Just “Contacts”?

One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are...

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