by Graham Kilshaw | Mar 20, 2019 | Lead Generation, Lead Qualification, Marketing
If you work in the electronics industry, you’ve likely heard one of these in conversation with reps and manufacturers: “We are a sales company. We don’t do marketing. That’s up to the manufacturer.” “I hire sales reps to go out and find new customers. We are just a...
by Geoffrey Forman | Jul 12, 2017 | Lead Qualification, Marketing
Miss the live presentation? Watch the recording today! As a technical industry marketer, you’re challenged to not only connect with your audience, but to do so while relaying highly complex information. Alongside your product or service, your Subject Matter Experts...