by Graham Kilshaw | Mar 20, 2019 | Lead Generation, Lead Qualification, Marketing
If you work in the electronics industry, you’ve likely heard one of these in conversation with reps and manufacturers: “We are a sales company. We don’t do marketing. That’s up to the manufacturer.” “I hire sales reps to go out and find new customers. We are just a...
by Tom Campbell | Jun 20, 2018 | Marketing
“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand – his hair disheveled, windblown – his suit quite lived in. “You can bring those brochures with you. They’re...
by Tom Campbell | May 23, 2018 | Marketing
The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...
by Tom Campbell | May 1, 2018 | Marketing
Nothing has confused marketers more over the last two decades than SEO – Search Engine Optimization. Reason being: very few people have a true understanding of what it is. In fact, some people believe it’s a myth! But I assure you…SEO is very real, and it’s very...
by Tom Campbell | Apr 11, 2018 | Marketing
Do me a favor…tell me in just a few words what your business is all about. No, I don’t want to know about your business plan. I’m more talking about the day-to-day. What’s it like to work at your company? What do the employees work toward? What is the – wait for...
by Graham Kilshaw | Oct 25, 2017 | Marketing
How do you stand out in today’s marketing landscape? You can’t just say, “Our product is the best! You should buy it!” and expect to sell anymore. Customers aren’t convinced. They have countless resources at their disposal to help them compare and decide what’s best...
