Understand your customers’ digital footprints to better understand their journey
WHO’S BUYING? AND WHEN?
How do you know when to mainline a contact to your sales department? Potential customers may be ready to buy today, tomorrow, or even a year from now, but to convert them into a sale, they need to be identified and qualified, and you need to stay top-of-mind whenever that purchase decision is being made.
ARE YOU GENERATING TRUE LEADS OR JUST CONTACTS?
Collecting contacts is nice, but developing potential buyers is better. You want leads – those who are more than just a name, email, and company. To generate a lead, you must have a deeper understanding of your contacts’ individual needs and timelines. And you uncover that by following their purchasing journey.
ARE YOU SPEAKING TO THE RIGHT AUDIENCE?
Your message is getting out there, but who’s receiving it? Developing an audience isn’t about growing numbers, it’s about growing the right numbers. In today’s market, your company’s relevance no longer depends on whether you shout the loudest. Say goodbye to the days of selling by yelling – and hello to your ideal customer.
Have the technical expertise, but not the time?
TECHNICAL CONTENT CREATION AT YOUR SERVICETechnical content created for engineers, by engineers.
LOOKING FOR SOMETHING A LITTLE DIFFERENT?
Whether you want to take part in one of our industry-leading events such as EMC LIVE or THERMAL LIVE or are looking for a custom experience for your prospects and customers, ITEM MEDIA provides the platform and expertise to make your event a success.
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