by Graham Kilshaw | Mar 20, 2019 | Lead Generation, Lead Qualification, Marketing
If you work in the electronics industry, you’ve likely heard one of these in conversation with reps and manufacturers: “We are a sales company. We don’t do marketing. That’s up to the manufacturer.” “I hire sales reps to go out and find new customers. We are just a...
by Graham Kilshaw | Oct 25, 2017 | Marketing
How do you stand out in today’s marketing landscape? You can’t just say, “Our product is the best! You should buy it!” and expect to sell anymore. Customers aren’t convinced. They have countless resources at their disposal to help them compare and decide what’s best...
by Graham Kilshaw | Mar 7, 2017 | Lead Generation, Marketing
In short, MQLs are Marketing Qualified Leads, SQLs are Sales Qualified Leads, and in an industry like electronics engineering, you could waste years chasing an MQL who is not going to buy anything instead of a promising SQL if you don’t understand the difference....
by Graham Kilshaw | Feb 27, 2017 | Lead Generation, Marketing
One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are...
