by Geoffrey Forman | Jul 12, 2017 | Lead Qualification, Marketing
Miss the live presentation? Watch the recording today! As a technical industry marketer, you’re challenged to not only connect with your audience, but to do so while relaying highly complex information. Alongside your product or service, your Subject Matter Experts...
by Graham Kilshaw | Mar 7, 2017 | Lead Generation, Marketing
In short, MQLs are Marketing Qualified Leads, SQLs are Sales Qualified Leads, and in an industry like electronics engineering, you could waste years chasing an MQL who is not going to buy anything instead of a promising SQL if you don’t understand the difference....
by Graham Kilshaw | Feb 27, 2017 | Lead Generation, Marketing
One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are...